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A Case Study On Apple Inc. And SWAT ANALYSIS AND Marketing Essay

This work submitted by a college student for assignment presentation on APPLE inc. APPLE INC.  Apple Inc. (previously Apple Computer, Inc) is a multinational corporation that is established on April 1, 1976 in California and incorporated on January 3, 1977.  [ i ]  The company for 30 years was named as Apple Computer, Inc. but it changed its name to Apple Inc. on January 9, 2007 as it wanted to expand to the consumer electronics market and do not only stay in the computer market.  [ ii ]   Furthermore, the company for the year 2010 employs 46,600 full – time employees and 2800 temporary employees and contractors.  [ iii ]   Apple designs, manufactures and markets a range of computer software, hardware products and personal computers. Some of its products are the following: Products Hardware Products Application Software Operation System Software Displays & Peripheral Products Marketing Tools SWOT Analysis The SWOT analys...